In recent months we’ve had discussions about what we can do to help our dealers keep their customers informed during the pandemic. The most important being how we can help ensure relationships with your customers are communicated and maintained during these dynamic times.
The first step with messaging your customers happens on your homepage. This is your ‘billboard” so-to-speak and is a starting part for many of your customers to learn more about any changes or precautions you are taking:
Detailing any in-store changes and precautions can be done with an accompanying blog article with Q&A such as this one:
Updating Business Hours
Revised business hours not only need to be changed on your website but on your Google Business Listings and other websites that represent your opening hours:
Monitoring Your Advertising
We are also closely monitoring Facebook Marketplace trends and other common advertising platforms to inform your marketing budget:
Online Credit Applications
More and more dealers are requesting their customers to submit online credit apps with e-signatures. These reduce the need for wet signatures and once received, can be used with multiple lenders.
We will continue to identify and optimize things we can do to help during these times. If you have any feedback or ideas, as usual, send them our way. Thank you!